论文标题

在社交媒体上对假新闻传播的因果理解

Causal Understanding of Fake News Dissemination on Social Media

论文作者

Cheng, Lu, Guo, Ruocheng, Shu, Kai, Liu, Huan

论文摘要

近年来,在计算假新闻检测方面取得了显着的进步。为了减轻其负面影响,我们认为重要的是要了解哪些用户属性可能导致用户共享假新闻。该因果推断问题的关键是识别混杂因素 - 引起治疗(例如用户属性)和结果(例如用户敏感性)之间引起虚假关联的变量。在虚假新闻传播中,混杂因素的特征是假新闻共享行为与用户属性和在线活动固有有关。在容易在社交媒体上分享新闻的用户中,学习这种用户行为通常会受到选择偏见。利用因果推论理论,我们首先提出了一种有原则的方法来减轻假新闻传播中的选择偏见。然后,我们将博学的无偏假新闻共享行为视为替代混杂因素,可以完全捕获用户属性和用户敏感性之间的因果关系。从理论上讲,我们从理论上和经验来表征拟议方法的有效性,并发现它可能有助于保护社会免受假新闻的危险。

Recent years have witnessed remarkable progress towards computational fake news detection. To mitigate its negative impact, we argue that it is critical to understand what user attributes potentially cause users to share fake news. The key to this causal-inference problem is to identify confounders -- variables that cause spurious associations between treatments (e.g., user attributes) and outcome (e.g., user susceptibility). In fake news dissemination, confounders can be characterized by fake news sharing behavior that inherently relates to user attributes and online activities. Learning such user behavior is typically subject to selection bias in users who are susceptible to share news on social media. Drawing on causal inference theories, we first propose a principled approach to alleviating selection bias in fake news dissemination. We then consider the learned unbiased fake news sharing behavior as the surrogate confounder that can fully capture the causal links between user attributes and user susceptibility. We theoretically and empirically characterize the effectiveness of the proposed approach and find that it could be useful in protecting society from the perils of fake news.

扫码加入交流群

加入微信交流群

微信交流群二维码

扫码加入学术交流群,获取更多资源