论文标题
猫效应：探索随意的情感触发器对在线调查的响应率的影响
The CAT Effect: Exploring the Impact of Casual Affective Triggers on Online Surveys' Response Rates
论文作者
论文摘要
我们探讨了休闲情感触发器（CAT）对在线调查的响应率的影响。作为猫，我们指的是可以包含在调查参与邀请函中的对象并触发参与者的影响。假设是，收到富含猫的邀请的参与者更有可能对调查做出回应。我们进行了一项研究，在该研究中，控制条件在没有情感触发器的情况下接受了邀请，实验条件收到了富含猫的邀请。我们在实验条件下区分了触发因素：三分之一的人口收到个性化邀请，三分之一收到了测量师的猫的照片，三分之一获得了两者。我们跟进了一项调查以验证我们的发现。我们的结果表明，猫对响应率有积极影响。我们没有发现猫引起反应偏见。
We explore the impact of Casual Affective Triggers (CAT) on response rates of online surveys. As CAT, we refer to objects that can be included in survey participation invitations and trigger participants' affect. The hypothesis is that participants who receive CAT-enriched invitations are more likely to respond to a survey. We conducted a study where the control condition received invitations without affective triggers, and the experimental condition received CAT-enriched invitations. We differentiated the triggers within the experimental condition: one-third of the population received a personalized invitation, one-third received a picture of the surveyor's cat, and one-third received both. We followed up with a survey to validate our findings. Our results suggest that CATs have a positive impact on response rates. We did not find CATs to induce response bias.
