论文标题
年轻妇女在购物中心对商业数字标牌的认知：一种场所动作方法
Young women's cognition of commercial digital signage in shopping malls: A situated action approach
论文作者
论文摘要
现有有关数字标牌的文献正在增长，但并不总是强调受众的认知过程。这项研究旨在通过研究新加坡的年轻妇女如何认识购物中心商业数字标牌以及使她们这样做的原因来解决这一差距。我们的发现使用认知民族志和采用定位方法，提出了外部和内部因素的全面列表，这些因素以正面和负面方式影响了年轻妇女对商业数字标志的认知。讨论了研究的实际含义。
Existing literature on digital signage is growing but has not always emphasized the cognitive processes of the audience. This research aims to address this gap by studying how young women in Singapore cognize commercial digital signage in shopping malls and what cause them to do so. Using cognitive ethnography and taking the situated action approach, our findings suggest a comprehensive list of factors, both external and internal, that influence young women's cognition of commercial digital signage in both positive and negative ways. The research's practical implications are discussed.
