论文标题
影响意图在发展中国家购物意图的决定因素：阿曼的案例研究
Determinants Influencing Intention to Use Social Commerce for Shopping in developing countries: A Case Study of Oman
论文作者
论文摘要
社交媒体对我们的个人生活产生了重大影响，包括我们对每日产品购买的行为。这项研究调查了影响阿曼国民打算通过社会贸易获取产品的因素。研究人员对202名参与者进行了调查，并利用了技术接受模型来开发理论框架。使用适当的测试机制对数据收集进行了统计分析。统计方法，包括Cronbach的α和多个线性回归，用于可靠性和假设测试。在分析了收集的数据并检验假设后，发现表明，人们对社会贸易的有用性，享受和易于使用的易用性对阿曼国民的意图对利用社会贸易进行购物的意图产生了积极影响。自变量对将社会商务购物用于产品的意图具有统计学上的显着影响；这些解释了客户意图的69.9％的意图，以利用社会贸易进行购物。
Social media has had a significant impact on our individual lives, including our behavior regarding the purchasing of daily products. This study investigates the factors influencing Omani nationals' intentions to obtain products via social commerce. The researcher surveyed 202 participants and utilized the Technology Acceptance Model to develop the theoretical framework. The data collection was analyzed statistically using an appropriate testing mechanism. Statistical methods, including Cronbach's alpha and multiple linear regression, were utilized for reliability and hypotheses testing. After analyzing the collected data and testing the hypotheses, the findings indicated that perceived usefulness, enjoyment, and ease of use of social commerce affect positively on Omani nationals' intentions to utilize social commerce for shopping. The independent variables had a statistically significant impact on the intention to use social commerce shopping for products; these explain 69.9% of the variation on customers intention to utilize social commerce for shopping.
